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TiVo, Amazon Offer Product Purchase From TV Shows

22 Jul, 2008 By: Chris Tribbey

TiVo users can now shop Amazon.com without leaving the couch. TiVo DVRs now have a “product purchase” feature that accesses products advertisers want marketed on broadcasts and cable network shows.

“Product Purchase adds a whole new dimension to the TV viewing experience,” said Evan Young, director of broadband services for TiVo Inc. “By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they've seen in TV ads without leaving their couch.

“For example, if a guest on ‘The Daily Show' or ‘Oprah' has a new book, CD or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded.”

Scott Merlino, senior manager of business development at Amazon.com, added, “Teaming up with TiVo enables TV advertisers to break free of traditional shopping channel limitations and reach a specific, targeted audience regardless of which network or show they are watching. Now, a record label can merchandise and sell a new artist's CD on a show where the music is featured, or a publisher can merchandise an author's book during a talk show when the author appears as a guest — the marketing possibilities are endless.”

The first shows to tie-in products to the new feature include “The Oprah Winfrey Show,” “The Ellen DeGeneres Show,” “Burn Notice” and “The Colbert Report.”

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