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Thursday, March 09, 2017
Time Warner CEO Jeff Bewkes Defends HBO Now Pricing

Speaking March 8 at Deutsche Bank 2016 Media, Internet & Telecom Conference in Palm Beach, Fla., Time Warner CEO Jeff Bewkes said pending platform launches on Xbox and PlayStation wouldn’t mandate lowering HBO Now's monthly fee.

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Survey: Consumers Willing to Pay More for Value-Added Video Subscriptions

A new market survey suggests consumers are willing to pay upwards of $4 more a month for value-added content on subscription streaming services.

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'Open Season' Fighting Forest Fires

As part of the promotional campaign for the new direct-to-video animated film ‘Open Season: Scared Silly’ (released on Blu-ray and DVD March 8), Sony Pictures Home Entertainment and Sony Pictures Animation joined with the Ad Council, the U.S. Forest Service, the National Association of State Foresters, the National Forest Foundation and the Boys & Girls Clubs of America March 5 at Angeles National Forest to help raise awareness for Smokey Bear's national wildfire prevention campaign, using #SmokeyBearHug.

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Finding Promotions for 'Peanuts'

Merchandising: Fox's 'The Peanuts Movie' was the big new title on March 8, drawing the lion's share of shelf space and promotional interest.

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