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Time Warner Bows On-Demand Site

28 Jan, 2008 By: Erik Gruenwedel

Time Warner Cable Jan. 28 launched a Web site that allows customers to browse the cable service's video-on-demand offerings.

Twondemand.com offers users lists of all movie titles, cable programming, regional availability, trailers and search function by title, director or genre.

“[The site] provides access to every category, including free on-demand, high-definition shows, foreign-language, music videos and exclusive content,” said Lauren LoFrisco, SVP of marketing communications.

Time Warner Cable and Warner Bros. are major proponents of bowing movies on cable VOD the same day as DVD.

The cable company together with other cable operators and the studios continues to test same day VOD/DVD releases in select markets.

In addition to circumventing home video rental, of major concern to studios is the prospect concurrent VOD releases could cannibalize lucrative DVD sales.

Peter Chernin, president and COO of News Corp., which owns 20th Century Fox, has publicly stated he believes tests regarding cable VOD's impact on packaged media are inconclusive.

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