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THX Joins Streaming Video Alliance

13 Apr, 2017 By: Erik Gruenwedel

THX, the San Francisco-based theatrical audio certification company founded by Star Wars creator George Lucas in 1983, April 13 announced it has joined the Streaming Video Alliance.

As a member, THX will participate in industry workgroups, such as those focused on “quality of experience,” a key component of the THX streaming certification program.

While much of the alliance focuses on video delivery and procedures, THX brings experience in audio.

With little guidance currently available, many online video providers face obstacles creating “broadcast quality” content. The alliance was formed to address challenges facing the industry as the popularity of digital and on-demand content consumption mushrooms.

Members include Adobe, Charter, Cisco, Comcast, Fox, Intel, Limelight, MLBAM, NBC Universal, Sky, Verizon, Yahoo and Vubiquity, among others.

“By joining SVA, we can provide our expertise and insights in the streaming space,” Ty Ahmad-Taylor, CEO of THX, said in a statement.

THX earlier this year launched an audio and video streaming certification program with Conviva, a Silicon Valley-based data metrics company.

“We welcome THX to the alliance,” said Jason Thibeault, executive director of the Streaming Video Alliance. “We look forward to their contributions to solving specific industry challenges such as QoE (“quality of experience”) through their participation in alliance working groups.”

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