THQ Scores Marvel Licenses8 Apr, 2002 By: Hive News
Just as the studios are starting production on at least three Marvel Comics character-themed films, THQ Inc. has won the position of exclusive interactive game licensee of some of Marvel Enterprises' hottest comic and entertainment properties including ``Captain America,'' ``The Punisher,'' and ``Nick Fury'' under a worldwide agreement announced today.
"The interactive category has become a cornerstone of property development, and we feel very fortunate to be working with a company that knows how to build a property and bring it to the mass audience," said Bill Jemas, president and COO of Marvel Enterprises.
The all-inclusive relationship grants THQ rights to all classic, TV and film versions of each of the properties for every viable game system including those manufactured by Sony, Nintendo and Microsoft and PC through 2007.
The two companies also announced they will collaborate on the upcoming comic series, "The Call." Based on the adventures of real-life heroes in New York City, ``The Call'' may feature many of the most popular characters in the Marvel Universe such as ``Spider-Man'' and the ``X-Men.'' ``The Call'' is scheduled to make its comic debut in fall 2003, followed by an interactive debut in spring of 2004.
‘Working with Marvel not only on rich properties like 'The Punisher' but in jointly creating a brand new property like 'The Call' is a huge win for THQ as we continue to execute on our strategy of bringing the best gaming content to market,'' stated Germaine Gioia, VP, licensing at THQ. "THQ looks forward to tapping into the essence of these characters from their comic book roots and creating true digital experiences that reflect Marvel's future plans for the franchises.''
"Marvel is looking forward to a true partnership," said Jemas. ``THQ's top developers will work closely with Marvel's best creators to produce the most exciting games on the market. We are especially excited about jointly developing 'The Call' – an all-new property about real-world heroism."
"This deal has come together during an especially exciting time for these Marvel brands,'' stated Russ Brown, EVP, Marvel Enterprises. "Rolling Stone just declared 'Nick Fury' the 'certified cool' comic book of 2001, 'The Punisher' has been outselling 'Batman' ever since its 2000 relaunch and, based on initial orders from comic shops, 'Captain America' will be the top-selling comic in America this May -- right in the middle of the 'Spider-Man' movie hype."
The first game under the new agreement is ``The Punisher'' (working title) scheduled for holiday 2003 release.