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Things Go Better With Coke At Canadian Movie Gallery, Too

13 Sep, 2002 By: Hive News

Movie Gallery, Inc. and Coca Cola, USA are spreading their philosophy that video goes better with Coke: the companies have signed a deal that will have Movie Gallery selling Coke products in all 1,600 stores in the chain, adding the 325 former Video Update sites to an earlier deal.

Movie Gallery and Coke have partnered in promotoins since the video retailer opened its first store in Dothan, Ala., in 1985.

"Coke has proven its commitment to us by growing with us," said Joe Malugen, Movie Gallery's chairman and CEO. "They provide a great product our customers enjoy and have partnered with us in many successful consumer promotions."

The most noticeable difference in the new contract is the 325 additional stores that were the result of the Video Update acquisition. Included in that list are more than 100 stores that Coke will begin consolidating and servicing in five Canadian provinces.

Coke has supported the retailer by providing product and service to the chain's U.S. stores from both corporately and independently owned local bottlers.

"We love Coke's innovative development of new soft drink products for the consumer and the fun they have with their advertising," Malugen said.

Movie Gallery owns and operates 1,609 video specialty stores in 42 states and five Canadian provinces.

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