Terra Study Gives Insight into Hispanic Online Community10 Aug, 2008 By: Lana Chichakly
Terra, an original digital content producer for U.S. Hispanics, released the results of a research study conducted by comScore of 3,513 consumers giving information about the Hispanic digital market.
Results showed that Internet usage overrides television, with 56% spending at least one hour per day online, while only 50% reported spending one hour per day watching television.
Also, 72% reported having televisions and computers in the same room, and 75% of them multitask using television and the Internet together frequently or always. Of the multitaskers, 44% send e-mail or instant messages about the show being watched, 40% research products advertised on television and 35% view the Web site about the show being watched.