Telescope, Viggle Partner on Second-Screen Rewards22 May, 2014 By: Chris Tribbey
Second-screen technology companies Telescope and Viggle have partnered to deliver a custom second-screen platform for app developers, one that allows users to be rewarded for watching video, listening to music and answering trivia questions.
“Combining our industry-leading play-along mechanics and social engagement tools with Viggle’s loyalty rewards program creates a truly differentiated experience in the increasingly competitive second-screen space,” said Jason George, CEO of Telescope. “By merging capabilities, we create both a richer experience layer for Viggle users and a more valuable advertising experience for brands and sponsors.”
Viggle will integrate Telescope’s Connect platform, which will help power the “Viggle Live” real-time trivia game, which is used on second-screen apps for several TV shows, including “The Voice.” Users who consume or interact with entertainment using Viggle’s apps earn points that they can later redeem for real rewards.
“We are always looking for ways to further innovate our platform and offer the most compelling user experience possible,” said Greg Consiglio, Viggle president and COO. “By combining our entertainment marketing and rewards application with Telescope’s best-of-breed technologies, we will provide Viggle members with the latest iteration of real-time entertainment experiences that they have come to expect.”