TCL TVs Adopt DiiVA Technology1 Dec, 2010 By: Chris Tribbey
The Digital Interactive Interface for Video & Audio consortium will have its smart TV technology used in the 2011 HDTV lineup from Chinese manufacturer TCL, the companies said Nov. 30.
DiiVA’s technology combines a high-speed, bi-directional data channel with uncompressed video and audio to allow users to connect, configure and control various home consumer electronics devices from their HDTVs.
“As a leader in the Chinese TV market and major player in rapidly growing TV markets around the world, TCL believes that the next wave of TV innovation beyond 3D and connected TVs will center on the smart TV,” said Dr. Yan Xiaolin, VP of TCL Group and president of TCL Corporate Research. “We intend to leverage the next-generation user experience and TV-smartphone interaction made possible by DiiVA to promote our lineup of smart TVs as we compete on a global basis.”