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Target Gets Baby DVD Exclusive

18 Mar, 2008 By: Chris Tribbey

Every Baby Co. and Parents magazine have partnered to offer an infant-learning DVD exclusively through Target.

The series “eebee's adventures” will see its premiere on DVD next to Parents magazine displays at Target on March 24. The series has received more than 3.5 million cable on-demand views, according to Every Baby Co.

“When Parents identified ‘eebee's adventures' as a ‘Must see. Must Have. Must Do.' product on its pages, we were very excited,” said Stephen Gass, president and co-founder of Every Baby Co. “Now, to receive this deeper acknowledgment of the quality of our content with this opportunity to actually partner with Parents … it is indeed a privilege.”

The DVD will also include infant expert commentary and a video Q&A.

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