Tango Launches Line of Budget DVDs, Preps for UMD4 Oct, 2005 By: John Latchem
Tango Entertainment has premiered its new Hollywood Entertainment DVD (HED) lineup of budget videos. The value-priced DVDs retail for $3.98 each and are primarily available at discount stores, drug stores and supermarkets.
The initial run of about 75 titles is being marketed under the “Silver Series” label and features such stars as Elizabeth Taylor, Richard Burton, Anjelica Huston, Lorraine Bracco, Ellen Burstyn, Danny DeVito, Richard Pryor and Bruce Lee.
“With the launch of [HED], our goal is to offer to retailers a steady slate of star-driven, commercially viable DVD titles, spanning across all genres," said John Bergeson, chief of sales and marketing for Tango. "This will allow for fresh titles to be filtered into displays in grocery stores, drug stores and mass merchants, as well as traditional video stores.”
Bergeson said Tango will release an additional 100 budget titles over the next five months.
“We have the ability to sell directly and through distribution to retail," he said.
Most of the titles, from a wide array of genres, are making their DVD debut. A partial list of titles and genres includes:
Santa Monica, Calif.-based Tango was formed in 2005 to acquire and distribute a wide selection of DVD titles, including popular TV shows such as “Gun”, “Cracker,” “Mike Hammer” and “Jack Reed.”
Tango also distributes the Infinity Video label, which mostly includes British documentaries and series from famous authors, such as Catherine Cookson and Barbara Taylor Bradford.
Nov. 22, Tango releases its first wave of UMD titles for Sony's PlayStation Portable (PSP), with eight films priced at $17.98 each (prebook date is Nov. 9). Those titles include Dolph Lungren in Red Scorpion, Richard Grieco and Corbin Bernsen in Final Payback, as well as Leeches, The Exterminator, The Expert, Final Stab, Timemaster and Despiser.
“Our goal is to become the leading independent supplier of UMD releases,” Bergeson said. “We have been acquiring titles specifically for this format that coincide with the target male demographic.”
The second wave of Tango UMDs is slated to street Dec. 13 (prebook Nov. 22), and includes Ninja Dragon, Ninja Squad, Ninja Terminator and Ultimate Ninja.