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TaeBo Videos Get a Kick From QVC

11 Dec, 2001 By: Hive News


QVC will air live broadcasts featuring TaeBo creator Billy Blanks this weekend in a promotion that should give the exercise franchise a pre-holiday kick.

Ohio resident Michele Reber, a TaeBo success story, will join Blanks in broadcasts at midnight Saturday and 6:45 a.m. and 11 a.m., 2 p.m., 5 p.m., 8 p.m., and 11 p.m. (EST) Sunday. Hourlong workouts are scheduled for the midnight, 11 a.m. and 5 p.m. showings.

QVC will feature the new TaeBo Total,the eight-tape videocassette set produced, developed and marketed by Canton, Ohio-based Integrity Global Marketing, which develops, produces and markets TaeBo workout videos and infomercials.

TaeBo is a fitness system that Billy Blanks developed using boxing, Tae Kwon Do and dance moves set to music. The TaeBo Video launched in August 1998.


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