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Survey: Super Bowl Sparks HDTV Interest

24 Jan, 2007 By: John Latchem

A survey by the Retail Advertising and Marketing Association (RAMA) reports 2.5 million consumers plan to buy a high-definition, flat-panel television to watch the Super Bowl, up from 1.7 million last year.

Total spending for Super Bowl XLI, to be played Feb. 4 between Indianapolis and Chicago, is expected to reach $8.7 billion.

The survey was conducted by BIGresearch for RAMA, a division of the National Retail Federation.

“As the price of flag-screen televisions continues to decrease, they are becoming more affordable for average consumers,” said Phil Rist, VP of strategy at BIGresearch.

HDTV sets enjoyed record sales during the recently concluded holiday season due to a number of discounts at big-box retailers, and analysts project bigger unit sales in 2007, although juicy promotions could be limited because of flat fourth-quarter revenue for such retailers as Best Buy and Circuit City.

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