Survey: Only Half of HDTV Owners Have HD Service27 Mar, 2008 By: Chris Tribbey
An online survey of more than 1,000 Americans by ABI Research found that even those with an HDTV are slow to pay for high-def TV service.
Of the 1,002 respondents, 41% had an HDTV, and only 56% of those subscribed to any HD service.
“Pay TV operators need to close this gap by highlighting what HDTV owners without a HD package are missing out on,” said ABI Research senior analyst Cesar Bachelet.
Two-thirds of all respondents paid for some form of TV service, while only 54% of all respondents said they were satisfied with their service. Nearly half of all respondents (45%) said they use pay-per-view, but most only use it once a month or less, and very few respondents expressed interest in “next generation” services, with the exception of moving content from a computer to the TV.
“Alliances with games console manufacturers could represent a significant opportunity for online content,” Bachelet said.