Survey: Men Watch More Online Video23 May, 2006 By: Erik Gruenwedel
Male viewers ages 25 to 34 watch about two hours of online video per month, compared to one hour and 20 minutes for women, according to a new study.
Conducted by ComScore Networks, the study found that consumer viewing of video online increased 18%, to about 100 minutes per month, from October 2005 to March 2006.
The study found that about 16% of all online video viewing took place during prime time hours, and 22% occurred on weekends. On average, consumers spent about 60 minutes per month watching Internet video at work.
In March, 42% of all video viewed streamed through entertainment Web sites, and 33% viewed content via Web portals. Overall, consumers viewed 3.7 billion video streams in March.
“Video consumption on the Web is rapidly approaching the tipping point for advertisers,” said Peter Daboll, president and CEO of ComScore. “With two-thirds of consumers accessing the Internet from home using a broadband connection … video consumption is poised to become a standard part of the online experience for a majority of consumers.”