Survey Finds Most Without HDTV Plan to Buy One1 Oct, 2008 By: Chris Tribbey
An HDTV is definitely on the shopping list for a lot of first-time buyers, a new PriceGrabber.com survey finds.
The survey of 1,915 respondents in September found that 57% already had an HDTV. Of the other 43%, 73% planned on getting one within the next 12 months.
With average LCD prices down 13% and plasma prices down 27% since August 2006, consumers have more incentive to get an HDTV, PriceGrabber said. Also, because of the Feb. 17, 2009 digital TV transition, 14% of all respondents said an HDTV was their fix.
“In the next 12 months, 57% of surveyed respondents expect to purchase an HDTV and 38% expect to purchase a Blu-ray Disc player. Fifty-one percent of current HDTV owners are likely to buy a second HDTV set in the next 12 months,” the report said.