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Supermarket Blooms DVD in D.C.

7 Apr, 2006 By: Erik Gruenwedel

Food Lion's high-tech Bloom supermarket chain is expanding in the Washington, D.C. area by revamping 40 Food Lion stores with DVD kiosks.

Bloom mandates customers use a personal scanner to track prices and speed up checkout, including DVD sales and rental.

The kiosks perform a variety of tasks, from dispensing product information to helping customers locate DVD displays, and conduct $1-per-day rental transactions with the swipe of a credit card.

Year-round DVD product is a switch for Charlotte, N.C.-based Food Lion, which operates 1,200 stores in 11 states and stocks DVD titles largely on a seasonal basis.

“We like to say, ‘At Bloom, you can get dinner and a movie,’ spokesperson Jeff Lowrance said.

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