Supermarket Blooms DVD in D.C.7 Apr, 2006 By: Erik Gruenwedel
Food Lion's high-tech Bloom supermarket chain is expanding in the Washington, D.C. area by revamping 40 Food Lion stores with DVD kiosks.
Bloom mandates customers use a personal scanner to track prices and speed up checkout, including DVD sales and rental.
The kiosks perform a variety of tasks, from dispensing product information to helping customers locate DVD displays, and conduct $1-per-day rental transactions with the swipe of a credit card.
Year-round DVD product is a switch for Charlotte, N.C.-based Food Lion, which operates 1,200 stores in 11 states and stocks DVD titles largely on a seasonal basis.
“We like to say, ‘At Bloom, you can get dinner and a movie,’ spokesperson Jeff Lowrance said.