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Super Bowl to Boost HDTV Sales

28 Jan, 2008 By: Chris Tribbey

Super Bowl XLII Feb. 3 is expected to be responsible for more than 2 million HDTV sales, according to a “Sports and Technology” survey jointly conducted by the Consumer Electronics Association and the Sports Video Group.

“We have long known the Super Bowl influences HDTV unit sales,” said Tim Herbert, CEA's senior director of market research. “We are now finding ties to other technologies consumers use to enhance their Super Bowl experience. This year, 18% of consumers watching the game expect to have a laptop PC nearby to check stats, IM with friends or check betting lines. Another 12% plan to use a PC in another room to check statistics during the game, and 13% expect to use their mobile phone for the same purpose.”

For three straight years the Super Bowl has been the No. 1 driver for HDTV sales, resulting in $2.2 billion in HDTV sales this year alone, according to the two groups.

“While HD is still the primary driver, we're seeing a rapid increase in adoption of technologies that provide viewers with even greater control over their sports TV experience,” said SVG editorial director Ken Kerschbaumer. “This points to a whole new way of reaching the next generation of sports fan via multiple channels of media distribution.”

The report was conducted by sampling of nearly 2,300 U.S. adults Jan. 14-21.

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