Summit Launches Social Media Channels for 'Twilight' Fans26 Apr, 2010 By: Erik Gruenwedel
In advance of the June 30 theatrical release of The Twilight Saga: Eclipse, Summit Entertainment has created a Twilight channel for social media sites Facebook, YouTube and MySpace.
Combined with the DVD/Blu-ray Disc release of The Twilight Saga: New Moon in March, the home entertainment release of Eclipse later this year should put the popular teen vampire love story among the top packaged media releases in 2010.
The channel, which launched April 23with a live video chat featuring select cast members from Eclipse, will also include exclusive interviews, real-time chat functionality across multiple web environments and live streaming video from upcoming “Twilight Saga” events.
Theatrical trailers for the upcoming Eclipse can be found on Facebook at http://apps.facebook.com/Twilight; on MySpace at http://www.myspace.com/Twilight; and on YouTube at www.youtube.com/OfficialTwilightFilm.
"We're excited about the opportunities it provides, and look forward to developing additional ways to involve moviegoers and communicate with our fans,” said Jack Pan, EVP, marketing for Summit Entertainment.