Summer Customers Pick Up 'Date'8 Jun, 2006 By: Thomas K. Arnold
You know summer vacation's just around the corner. The two top spots on the national DVD sales chart for the week ended June 4 went to newcomer Date Movie, from 20th Century Fox Home Entertainment, and Buena Vista Home Entertainment's High School Musical, still selling strong its second week in stores.
Three other movies aimed at young people also held steady on the DVD sales front. Cheaper by the Dozen 2, from 20th Century Fox Home Entertainment, remained in the top five on Nielsen VideoScan's First Alert sales chart its second week out, registering only a slight drop to No. 4 from No. 2 in its debut week.
Universal Studios Home Entertainment's Nanny McPhee also was down just a few notches, to No. 7 from No. 4, its fourth week in stores.
Buena Vista Home Entertainment's The Chronicles of Narnia: The Lion, the Witch and the Wardrobe rose two slots, to No. 5 from No. 7, even though its been available for sale for more than two months.
Date Movie was a hot newcomer on two fronts. The comedy also topped Home Media Retailing's video rental chart for the week ended June 4, generating a healthy $9.6 million in rental revenue, or nearly 20% of its theatrical earnings.
The Joe Roth crime drama Freedomland — whose cast heavyweights Samuel L. Jackson, Julianne Moore and Edie Falco couldn't muster more than $12.5 million at the box office — debuted at No. 3 on First Alert and No. 2 on the rental chart. The film, released on DVD by Sony Pictures Home Entertainment, generated an estimated $8.8 million in rental revenue, or 70% of its theatrical take.Universal's Riddick Trilogy ($19.95) — a bundle with Pitch Black, The Chronicles of Riddick and The Chronicles of Riddick: Dark Fury — debuted at No. 6 on First Alert, a strong showing for a repackaging.
The only other newcomer in the First Alert top 20 was season one of “The Venture Bros.,” a spoof of 1960s adventure cartoons from the Cartoon Network's Adult Swim block. The set, from Warner Home Video, bowed at No. 17.