Study: Short Videos Top Web Views28 Jul, 2008 By: Billy Gil
A study from Frank N. Magid Associates and Metacafe showed the top five most popular categories of video watched online are short-form.
The survey of nearly 2,000 people between the ages of 12 and 64 found that 50% watched videos online weekly, 11% watched online video daily, 28% reportedly watched less TV as a result of watching video online and 19% of those who watched video shared video links. The top category watched regularly was comedy/jokes/bloopers (37%), with music videos (36%), user-generated content (33%), news stories (31%) and movie previews (28%) trailing.
“Online video has quickly become not only a mainstream cultural phenomena but also a powerful marketing vehicle for brands that want to reach consumers who no longer watch as much television — and even fewer TV commercials,” said Mike Vorhaus, managing director of Frank N. Magid Associates. “There's clearly a big consumer appetite for snack-sized content, and we expect the trend toward more advertising dollars moving online — specifically to sites specializing in short-form video entertainment — to continue and accelerate in the coming months and years.”