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Study Says Online Video a Muddle

11 Jul, 2007 By: Billy Gil

Kelton Research conducted the Internet survey.

Apparently YouTube isn't for everyone — more than half of participants in an online survey said they felt overwhelmed by online video, and most can't find what they're looking for.

The findings by Los Angeles-based Kelton Research showed that the volume of online video overwhelmed more than 60% of participants, and 46% of those people didn't watch online video to avoid weeding through search results. Additionally, 96% said they couldn't find the videos they're looking for when searching for specific content.

The survey also showed that 45% watched online video only when shown or directed to it by a friend or a colleague.

The incentive-free survey was conducted in June using e-mail to invite participation, with quotas set to ensure accurate representation of the U.S. population.

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