Study Says Online Video a Muddle11 Jul, 2007 By: Billy Gil
Kelton Research conducted the Internet survey.
Apparently YouTube isn't for everyone — more than half of participants in an online survey said they felt overwhelmed by online video, and most can't find what they're looking for.
The findings by Los Angeles-based Kelton Research showed that the volume of online video overwhelmed more than 60% of participants, and 46% of those people didn't watch online video to avoid weeding through search results. Additionally, 96% said they couldn't find the videos they're looking for when searching for specific content.
The survey also showed that 45% watched online video only when shown or directed to it by a friend or a colleague.
The incentive-free survey was conducted in June using e-mail to invite participation, with quotas set to ensure accurate representation of the U.S. population.