Study: Plasma Screens Rebound22 Jan, 2008 By: Erik Gruenwedel
Shipments of plasma displays, which are primarily used for plasma high-definition televisions, increased 15% to 3 million units in the third quarter 2007 following successive quarterly declines.
The increased shipments of plasma displays come as shipments of plasma HDTVs fell 16.6% and 4.5%, respectively, in the first and second quarters of 2007, according to new research from iSuppli Corp.
The El Segundo, Calif.-based research company cited increased popularity of liquid crystal displays (LCDs) in larger size screens for the declines.
Riddhi Patel, principal analyst for TV systems and plasma panels with iSuppli, said plasma manufacturers would continue to focus on developing lower energy units and single-scan technology to reduce costs and remain competitive with LCD.
“The attractive pricing of plasma TV has captured the attention of consumers, especially in the 50-inch and larger sizes,” Patel said. “However the rise in consumer attention presently isn't making any of the leading panel makers rejoice … [or] convincing them to add any capacity at this time.”
Global plasma display revenue is projected to remain flat at $7.64 billion, compared to $7.63 billion last year.
Unit shipments, however, are expected to double to 20.1 by 2011, compared to 10 million units in 2006. The average retail price will fall to $380 by 2011, compared to $761 last year.
“This will make plasma HDTVs more attractive to buyers [who] are comparing price with LCD, not just resolution,” Patel said.
Top plasma manufacturers include Panasonic with 30.2% market share, Samsung with 29.1% and LG with 28.9%.