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Study: Integrated Home Networks Growing With Middle Class

12 Aug, 2008 By: Chris Tribbey

America's rich are most likely to have fully integrated home networks — defined as having multiple connected devices in the home, Internet-connected HDTVs and Internet-enabled TV devices — but the middle class is catching up quickly, according to a new report from MultiMedia Intelligence.

According to the report (“The Connected Home: Identifying the Target Consumer for Internet-Connected TV Devices and Home Networks”), in 2007 four in 10 homes with complete home networks belonged to higher-income early adopters. By 2012, the report forecasts, more middle and upper middle class homes will be fully connected, especially homes with children.

“The correlation of media home network installations and household income is uncanny,” said MultiMedia president Mark Kirstein. “Nearly all other demographic factors pale by comparison. There is one other key characteristic of the home network consumer: They have kids.”

The report also finds that metropolitan and suburban households on the East and West coasts have the highest adoption rates of home networks.

For more details, call MultiMedia at 480-626-1685, or visit www.multimediaintelligence.com.

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