Study: Hispanics are Web Savvy12 May, 2008 By: Ruby Cardenas
Terra has released a study by comScore that shows online Hispanics are very involved with technology. Of the respondents, 66% reported they are up to date with the most recent developments. Internet usage now exceeds TV as 56% reported spending at least an hour a day online, in contrast to the 50% who reported spending an hour watching TV. Of the participants, 72% keep TVs and computers in the same room, and 75% use them simultaneously.
In response to technology and entertainment in the last six months, 73% reported that they regularly rented movies, 69% bought CDs, 68% bought a movie and 40% downloaded music.