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Study: Broadband Could Usurp TV Viewing

14 Nov, 2007 By: Erik Gruenwedel

Citing the 2009 transition from analog to digital television broadcasts and dearth of international news and content, a new study suggests upwards of 16 million U.S. TV households could switch permanently to broadband delivery channels in the next three years.

The report by Scottsdale, Ariz.-based research firm In-Stat found that 30% of respondents would discontinue monthly subscription-based TV in exchange for receiving content from the Web.

About 42% of respondents said they weren't getting enough international news coverage on TV, despite numerous cable channels that specialize in foreign coverage. Another 40% said they were unaware of the U.S. analog TV cut off in February 2009.

The report said traditional and cable TV continue to see increased competition for viewers from online, mobile and burgeoning high-definition packaged media.

“As more high-quality content becomes available online, savvy consumers are considering ways to reduce their monthly bills by getting everything from the Internet,” said In-Stat analyst Gerry Kaufhold.

Respondents had a broadband connection, TV and were at least 18 years of age.

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