Study: Broadband Consumers Recognize Size Matters5 Mar, 2008 By: Erik Gruenwedel
With adoption of broadband Internet access moving beyond early adopters, consumers have become cognizant of the limitations bandwidth imposed by some ISPs has on their multimedia, according to a new study.
The greater the bandwidth, the faster users can access and download videos, movies and photos. Broadband access is considered key to the proliferation of Internet-enabled televisions, set-top boxes and digital distribution.
In a study of 700 broadband homes in the United States, Scottsdale, Ariz.-based research firm In-Stat found that 83% of respondents were either very satisfied or somewhat satisfied with their high-speed Internet access.
The average monthly price for broadband connectivity is $38.
The average downstream (download) speed in a U.S. broadband home is 3.8Mbps, while the average upstream (upload) speed is 980Kbps.
A typical dial-up connection is 56Kbps, with DSL connectivity starting at 144Kbps, or three times faster. By comparison, the average broadband home is almost 74 times faster than dial up.
Broadband consumers typically receive access via cable modem, DSL, fiber-to-the-home (FTTH), satellite or fixed wireless connections, according to the report.
“As a general rule of thumb in the broadband world, higher bandwidth is better,” said In-Stat analyst Mike Paxton. “Consumers readily recognize this fact, and many of them are actively looking for a broadband service that will increase the amount of bandwidth they can use.”