Studios Praised for Green Initiatives22 Apr, 2014 By: Chris Tribbey
Studio members of the Motion Picture Association of America (MPAA) collectively prevented more than 19 million tons of solid waste from entering landfills in 2013, a diversion rate of 73.4%, the highest percentage recorded since the studios began compiling data, the MPAA announced on Earth Day, April 22.
“From production to subject matter, we are using our platforms to not only talk about protecting the planet, but to be active participants in the movement,” said Sen. Chris Dodd, MPAA chairman and CEO. “Daily operations at each studio include a commitment to environmental protection through the creation of innovative programs such as partnering with the National Park Foundation and the World Wildlife Fund, safeguarding the environment on productions, implementing new robust recycling programs and continuing legacy projects, among many others."
Fox was home to two of the home entertainment-related green initiatives:
• To promote the home entertainment release of Epic, 20th Century Fox partnered with Walmart for an “Epic Green Warriors” campaign, which educated kids about the environment and encouraged the purchase of sustainable products. The promotion ran from August through October at more than 2,800 Walmart stores.
• 20th Century Fox Home Entertainment partnered with the World Wildlife Fund (WWF) to create a "Help Save Tigers" campaign around the release of Life of Pi on disc and digital. Fox donated 25 cents from every Blu-ray, DVD or download bought from the release on March 12, 2013 through June 30, 2013.