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Studios Big on Mini-DVD Format

6 Jan, 2005 By: Erik Gruenwedel

Five home entertainment studios will join Warner Home Video (WHV) this spring to release nearly 100 new and catalog titles in the 3-inch “mini-DVD” format.

Besides WHV partners HBO Video and New Line Home Entertainment, Paramount Home Entertainment, 20th Century Fox Home Entertainment and Universal Home Entertainment have all signed on to the mini-DVD format.

In addition, consumer electronics manufacturer Samsung said it would introduce a mini-DVD player, joining CyberHome Entertainment, which has already bowed a $120 mini-DVD player in select markets.

CyberHome's player features Dolby 5.1 sound, built-in speakers, headphones, AC adapter, rechargeable battery and cradle charger.

In November, Warner announced 30 mini-disc releases priced from $9.98 to $24.98, including Scooby-Doo 2: Monsters Unleashed and A Cinderella Story, in addition to sports titles, other movies and TV programming.

“We want to capitalize on the growing interest in portable DVD devices, and the 3-inch format allows you to create a smaller more portable device than the 5-inch DVD,” said Jeff Brown, SVP of worldwide marketing and WHV, at the time of Warner's initial announcement.

It's clear from the titles being released to support the new format that studios are focusing squarely on the youth market, accustomed to taking their entertainment with them wherever they go.

Other scheduled mini-DVD releases include Warner's Harry Potter and the Prisoner of Azkaban, TV shows “The OC” and “Codename: Kids Next Door”; HBO's House Arrest and Don't Tell Mom The Babysitter's Dead; New Line's Austin Powers: International Man of Mystery and The Wedding Singer; Paramount's Mean Girls and TV shows “SpongeBob SquarePants” and “Dora the Explorer” with Nickelodeon Home Entertainment.

Fox will introduce titles from its franchises “Strawberry Shortcake” and “Garfield,” while Universal will deliver Bring It On, The Fast and The Furious and The Flintstones.

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