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Steven J. Apple Joins Advanstar

18 Nov, 2004 By: Kurt Indvik

Steven J. Apple has been named director, business development, for Advanstar Communications' Entertainment Group. He will report to Don Rosenberg, group publisher. Advanstar publishes Video Store Magazine.

Apple will be responsible for developing new products and partnerships in the home entertainment industry, including music and other entertainment channels. He will be responsible for growing the group's existing products including VSM (soon to be renamed Home Media Retailing) and its online industry portal www.hive4media.com.

“We are extremely pleased to have Steven join our team in these exciting times for both our company and the entire industry,” Rosenberg said.

Apple comes to Advanstar from GreenApple Media, where he created Internet marketing programs for Buena Vista Home Entertainment, Universal Studios Home Entertainment and other studios. He also created an award-winning Web site for Warner Home Video. VSM will incorporate GreenApple Media programs. Prior to that, Apple was an executive with a Silicon Valley start-up, New Zing, Inc.

“We have a great opportunity to be a critical and strategic force in the next phase of home entertainment,” Apple said. “I look forward to working with the talented Advanstar team and, especially, to the opportunity to grow the online marketing initiatives that began with GreenApple Media.”

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