Starz, Vongo, Domino's Pizza Team Up30 May, 2007 By: John Latchem
Starz Entertainment and Domino's Pizza have embarked on a two-month co-marketing and promotional campaign that features a free 30-day trial to the Vongo broadband movie-download service for all online orders placed at dominos.com.
The companies also announced a sweepstakes with prizes, including a 37-inch HDTV, a laptop computer and 20 one-year Vongo subscriptions (valued at $120 each). Entry forms are available at dominos.com, with no purchase necessary. The campaign runs through July 22.
“We look forward to introducing many new customers to Vongo through this campaign,” said Joe Cantwell, VP of advanced services for Starz.
Vongo subscribers have unlimited access to more than 1,000 movies and 2,500 total video selections, as well as a streaming Starz TV channel, for a $9.99 monthly fee.