Starz Gets New Logo, Tag Line31 Mar, 2008 By: Chris Tribbey
Starz Entertainment March 31 launched a $25 million marketing campaign, introducing a new logo and the tag line “Are You Ready?”
The initiative reaches across all of Starz' standard-definition and high-def channels, including the company's on-demand offerings, and also will be used by Starz Media, Starz Animation, Starz Productions, Anchor Bay Entertainment, Manga Entertainment, Film Roman and Overture Films.
“The new brand campaign is the culmination of an evolving process for Starz,” said Nancy McGee, SVP of marketing for Starz Entertainment. “Clearly we are not the company we were 18 months ago. We've invested in new and exciting ways to entertain and engage our audiences, from the production of our new original series to first-run theatrical movies from Overture Films. … This long-term brand investment was a natural next step and signifies our strong commitment to deliver the best entertainment experiences for our customers.”
The new logo will debut April 2 during TV spots, and an online campaign will launch April 14.
“The use of a common Starz logo for all our companies emphasizes that we are a fully integrated media company able to produce all types of programming for distribution across all platforms worldwide,” McGee said.