StarWars.com Relaunch Includes Fan-Made Video Section28 May, 2007 By: John Latchem
Kicking off the 30th anniversary celebration of the original “Star Wars” film, Lucasfilm launched its newly designed StarWars.com official Web site May 25 with several new innovations to appeal to fans.
Key among them is a "Star Wars Mashups" section that lets fans create their own “Star Wars” movies using a selection of 250 scenes and music taken from all six “Star Wars” films.
Using online video-editing software from Eyespot, fans can add their own video shots and save their creations on the site for public consumption.
“Eyespot's creative technology allows Lucasfilm to protect its intellectual property while offering a media playground for fans to have a fun and accessible experience,” said Jim Kaskade, co-founder and CEO of Eyespot.
The relaunch coincided with Star Wars Celebration IV, a fan gathering at the Los Angeles Convention Center May 24-28.
Also available for viewing on the official site is a collection of hundreds of user-generated “Star Wars” themed fan videos, including cult favorites such as “Chad Vader,” as well as five years worth of fan movie festival shorts, presented by AtomFilms.com.
StarWars.com also is showcasing extensive mini-documentaries that explore the making of the “Star Wars” saga.
“StarWars.com already features blogs, special in-depth sections for kids and video gaming, the Hyperspace fan site, and the comprehensive StarWarsShop.com, making it unlike any entertainment-themed Web site,” said Bill Gannon, director of online operations for Lucasfilm. “We want the new StarWars.com to empower fans.”