'Star Wars' DVD, Game Earn $210 million8 Nov, 2005 By: Thomas K. Arnold
The new "Star Wars" DVD and video game generated an estimated $210 million in worldwide consumer spending their first week in stores, 20th Century Fox Home Entertainment reported today.
Star Wars: Episode III — Revenge of the Sith, the sixth and final "Star Wars" film to appear on DVD, was released Nov. 1 in the U.S., Canada, the U.K., Germany, Australia and Latin America, as was the video game Star Wars Battlefront II.
The two titles will debut in four more major international markets by Nov. 23.
Fox provided no breakdown between the DVD and the video game, nor did it issue unit sales.
Jim Ward, SVP of Lucasfilm Ltd. and president of LucasArts, said sales in many territories "were nearly double what we initially expected," and that first-week sales of the video game are running 40 percent ahead of last year's original “Star Wars Battlefront” game.