Spielberg's <I>Purple</I> Gets Special Edition DVD2 Jan, 2003 By: Joan Villa
Warner Home Video will release 13 Academy Award-winning films in February and March to bask in the spotlight of awards season.
Topping the list is a two-disc special edition of The Color Purple due Feb. 18, priced at $27.95 with a $19.95 minimum advertised price. Single-unit orders are due Jan. 21. The set features extensive documentaries and commentaries by director Steven Spielberg and stars Oprah Winfrey and Whoopi Goldberg reminiscing about their film debuts.
“We are thrilled with this film to have the cooperation of really all the key players in the movie,” said Michael Radiloff, Warner Home Video VP of DVD marketing. “It's testimony to how important this film was to them.”
Driving Miss Daisy, winner of four Academy Awards, will be released in a special edition Feb. 4 (prebook Jan. 7), available in widescreen for the first time. The film won Oscars for best picture and best actress in 1989. Also due Feb. 4 are the remastered Mildred Pierce, which won a best actress Oscar for Joan Crawford in 1946, and A Patch of Blue, with 1965 best supporting actress winner Shelley Winters. Each DVD is priced at $19.95.
On March 4 (prebook Feb. 4), Warner will release two Oscar best picture collections: “Epic Dramas,” with Ben-Hur, Casablanca and Gone with the Wind; and “Classic Musicals,” featuring An American in Paris, Gigi and My Fair Lady. Each collectible gift set is priced at $49.98 ($39.98 MAP) and timed to the 75th anniversary of the Academy Awards. Extras, which vary by title, include audio commentaries, behind-the-scenes documentaries and cast interviews.
“I think we've demonstrated there's a market for these classic movies,” Radiloff noted. When faced with several classics that launched the premium line in September, retailers “were initially conservative in their orders,” he added. “But based on the sell-off, all our accounts have come back and ordered additional product.”
The Color Purple is also poised to spice up Black History Month in its remastered edition with four new documentaries, featuring Winfrey, Goldberg, Danny Glover, Quincy Jones, Spielberg and author Alice Walker, who won a Pulitzer Prize for the story of a poor African-American girl growing up in the rural South of the early 1900s. The 1983 movie received 11 Academy Award nominations, including Spielberg's first as director, and went on to gross $97 million at the box office. Other features include behind-the-scenes and cast photo galleries, the theatrical trailer and two teaser trailers.
“We treat this like a new release with the same level of marketing, advertising, publicity and promotional support we would do for a new theatrical film you'd see for the first time,” Radiloff said.
National advertising will target women aged 25 to 49, DVD enthusiasts and Winfrey fans.
Two foreign-language-film Oscar winners will debut on DVD March 18 (prebook Feb. 18): Francois Truffaut's Day for Night and Claude Lelouch's A Man and a Woman. The discs, priced at $19.98 ($14.95 MAP) will include vintage and new bonus features. While not an Oscar winner, the classic Akira Kurosawa's Dreams is being marketed in the same promotion.