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'Spider-Man 3' a BD Double Disc

14 Sep, 2007 By: Erik Gruenwedel

The multi-platform Oct. 30 release of Sony Pictures Home Entertainment's Spider-Man 3 promises to deliver for the first time a two-disc Blu-ray set and bonus material in 1080p high-definition resolution.

The studio is marketing the titles with several national consumer brands, including Papa John's Pizza, Pringles, Jolly Time, Nutella and MSN.

As previously reported, Sony will release Spider-Man 3 as a single-disc standard DVD ($27.99), a two-disc special-edition DVD ($36.95), a UMD ($28.97), a DVD three-pack with Spider-Man and Spider-Man 2, a two-disc Blu-ray Disc edition ($49.95) and the “Spider-Man High-Definition Trilogy” with all three films on Blu-ray for $98.95.

Spider-Man 3 grossed more than $888 million worldwide theatrically, setting records for biggest three-day total in box-office history ($151 million), biggest single day gross ($59.8 million) and the No. 1 worldwide opening ($231 million) for 2007.

“Our marketing and media campaign is multi-pronged, hitting the early adopters in the most obvious media [print and HDTV networks], as well as broader network advertising,” said Lexine Wong, senior EVP of worldwide marketing for Sony.

Papa John's will offer a $3 discount coupon for the standard DVD on 10 million Spider-Man 3-themed pizza boxes. Consumers who purchase $10 worth of Pringles and send in their receipts will receive a $5-off coupon for the DVD.

Nutella will create 6,000 in-store DVD displays and Jolly Time will offer a $10 mail-in rebate to consumers who purchase six cartons of Jolly Time popcorn and the DVD.

Wong said the Blu-ray editions will include standard DVD bonus material, including bloopers; photo galleries; a Snow Patrol music video; commentary with director Sam Raimi and cast members Tobey Maguire, Kirsten Dunst and James Franco; and a commentary with the producers and special effects supervisor, Scott Stokdyk.

She said the “Spider-Man High-Def Trilogy” will feature seamless branching.

“This technology allows a consumer to select on the same Blu-ray Disc either the original theatrical version or the recently released extended version, with more fight sequences,” Wong said.

She said the release also will include BD-Java features such as the Blu-meter, a personal book-marking feature. In addition to Java based (interactive) menus, the Blu-ray releases feature both uncompressed PCM audio and the new advanced high-definition Dolby True HD audio codec.

“The Java-based Spider-Man 3 photo gallery will provide fans the opportunity to see exclusive behind-the-scenes photos at variable selectable speeds with continuous, un-interrupted music,” she said.

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