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Spectrum Returns To Rental

8 Jan, 2002 By: Hive News

Spectrum Entertainment Products will resume monthly releases of rental titles in March under the Spectrum Films and the Dead Alive Productions, Inc. labels and a new label, Vision Factory, the principals say.

Jerry Smallwood, former president of Apix Entertainment and a 20-year industry veteran, will join Spectrum Entertainment president Yvette Hoffman and partner Kim Nelson as c.e.o.

"We're especially pleased to have Jerry Smallwood join the Spectrum family," Hoffman says. "He brings a wealth of experience and a tremendous reputation in the industry which will enable our company to transform itself into the many faceted entertainment company that is our corporate vision."

The company will take a "no gimmicks, no prepacks single unit rental pricing strategy," with titles at $54.99 SRP VHS and $24.99 SRP DVD. The first rental releases are planned for March. Coming from Vision Factory are thriller The Perfect Heist and Embalmer, an urban horror film. Spectrum Films will release An Intimate Friendship, an award winning lesbian film touring Gay and Lesbian Film Festivals worldwide.

Dead Alive Productions kicks off March with a flesh-eating alien invasion movie, Flesh Hunters.

Spectrum is also creating a new, mainstream entertainment label, Vision Factory, to complement its existing niche labels. Dead Alive Productions Inc. caters to the campy, cult horror crowd; Spectrum Films showcases Independent productions; and Vision Factory will feature more mainstream/theatrical films. Spectrum has been acquiring worldwide rights for films for the Vision Factory line and already has a full schedule slated for release in 2002.

"The opportunity to revitalize Spectrum Entertainment domestically, grow it internationally, and expand our film production division is the kind of challenge that energizes and excites me," says Smallwood. "Our objective as a company is to acquire, produce and package entertaining independent films that are affordably priced and ultimately very profitable for our retail partners."

In addition to releasing rental titles every month, the Spectrum Films and Dead Alive Productions libraries of more than 100 films are scheduled for release on DVD for the first time. "There are some real gems in the library," Smallwood says, "including Meet the Feebles from Lord Of The Rings director Peter Jackson." Spectrum Films also has Dingo featuring legendary Jazz trumpeter Miles Davis not only playing, but also in a rare acting role. Davis, who was also an accomplished painter, even designed the cover art. The company plans to release catalog DVDs from both labels every quarter at a budget price of $14.98 SRP.

Smallwood will also be involved in acquisitions and foreign sales at the upcoming American Film Market next month.

"Yvette and I, along with our international team, have some very exciting projects that will be unveiled at the show," Smallwood says. "We are actively acquiring films for worldwide distribution and encourage producers and their agents to stop by the Spectrum Entertainment Suite."

Smallwood and Hoffman began working together on America 911, a documentary about the people and events surrounding the World Trade Center disaster.

"As a New Yorker, Jerry felt very strongly about the need to create a permanent, collectible video time capsule so people would never forget," Hoffman says. "The ongoing success of this project evolved into a mutual desire to formalize the partnership."

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