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Sony's Screenblast Debuts Broadband Creativity Platform

25 Sep, 2001 By: Hive News


Screenblast, the broadband creativity platform developed by Sony Pictures Digital Entertainment (SPDE), debuted Wednesday, bringing personal creativity, the Web and new possibilities for networked entertainment into new focus.

Sony describes Screenblast as a "digital sandbox" with professional grade software that allows users to produce their own music, video and animation. Users can pull from Screenblast's library of audio and video assets to add drum loops, guitar licks, vocals, or aerial shots into projects.

Said Yair Landau, SPDE president, "This is a first step toward convergence of Sony content and Sony devices."

"Screenblast is the ultimate in interactive entertainment -- not only can the audience involve themselves in the content that we providebut also go ahead and create their own multimedia and share it," said Andrew Schneider, senior v.p. and g.m. of Screenblast.

"Screenblast builds on thephenomena around such community-based offerings as Dawson's Desktop and EverQuest, pointing to the growing demand fornetworked entertainment," Schneider said.

Said Mike Arrieta, v.p. of operations and co-g.m. of Screenblast, "For novices andprofessionals alike, Screenblast provides users with the assets and digital canvas needed to furthertheir artistic vision."

Screenblast's broadband-based service at www.screenblast.com allows users to experience branded digital entertainment, produce their own audio, video and animation, and connect with others online to collaborate and showcase their work. Screenblast offers five genre-specific channels -- action, comedy, drama, sci-fi/horror and music.

Creative people can use Screenblast to showcase their talent in fresh, innovative ways, such as Billy Corgan's "Glass and the Machines of God," Seth Green's "Sweet J Presents," Paul Stupin's "Rachel's Room" and Jorge Gutierrez' "El Macho." The original programming serves as the starting point for users to interact, allowing them to not only check out new broadband entertainment as well as manipulate the selected content, influence storylines or use the Screenblast tools to add their own elements.

Screenblast's Create Channel lets users access easy-to-use publishing tools at the service ranging from fun,browser-based MovieCreators and MusicCreators to the Screenblast Creation Suite ofmultimedia authoring and editing software. Screenblast adds studio-quality audio and video asset packs for users to download and edit into original creations. Asset packs include hundreds of elements ranging from aerial views to hip-hop and electronica beats and more.

Users can upgrade to the complete Screenblast Creation Suite Deluxe for $149 or choose individually from Screenblast ACID, Screenblast Sound Forge, Screenblast Image Editor or Screenblast VideoFactory for $59 or Screenblast SIREN Jukebox for $29.

Users can store their audio, video or animated creations in the 50Mb of Stash (free, private online storage); use the publishing feature to showcase their work; select multiple template designs and color palettes; or engage in enhanced traditional community features suchas chats and bulletin boards. User creations can be published online through the Screenblast Showcase community, where users' Showcase pages can be browsed.

Potential users can register free now to download Screenblast Version 1.0. Users are encouraged to log on daily to view new original programming, new user-generated content and new enhanced creative tools and services.

To access Screenblast, users must have a high-speed connection of 128 KB/second or better. Screenblast is both Windows and Mac compatible. The Screenblast Creation Suite is onlyavailable to PC users. Additional system requirements can be found at www.screenblast.com.


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