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Sony's PS3 Readied for Midnight Sales

11 Nov, 2006 By: John Gaudiosi

Sony's PlayStation 3 will be in short supply for U.S. consumers this holiday season, but many retailers, including Target and Best Buy, already have PS3 kiosks up and running in stores, prior to the console's Nov. 17 launch.

The 15,000 kiosks Sony has set up around the country feature Bravia HDTVs. Sony is selling its PS3 in two models at $500 and $600, respectively, which makes it the most expensive next-gen console, topping the $300 and $400 Xbox 360 offerings. The cost of the PS3 includes a Blu-ray Disc player, which makes even the $600 game console a bargain in the Blu-ray hardware category, where other players sell for $1,000. Microsoft just shipped a $200 HD DVD drive for Xbox 360.

Sony is expected to have only 1 million PS3s for North America through the end of the year (400,000 pegged for launch).

All PS3 games will cost $60 at launch. Most new Xbox 360 games also sell for $60.

Most retailers have not taken pre-orders for PS3. Instead, retailers are opening early or holding special launch events to get gamers into their stores. Consumers who line up at these stores will receive the new hardware on a first-come, first-serve basis.

Best Buy, which will open at 8 a.m. nationwide for the PS3 launch, is holding midnight launch events in 18 cities, including New York, Los Angeles, Chicago and Minneapolis. Circuit City has six midnight openings scheduled for PS3, including stores in New York, New Jersey, Los Angeles and Virginia, which offer tickets to the first customers in line, which can be used to purchase PS3 when the store opens. Wal-Mart will have midnight launch parties around the country for PS3.

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