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Sony, Yahoo Link in Wide-Ranging Web Partnership

31 Jul, 2001 By: Hive News

Yahoo! Inc. and Sony Corporation of America have agreed to join forces in a multi-pronged partnership that includes thedevelopment and distribution of a co-branded Web site, e-commerce, enterprise advisory services, and content integration and promotion.

Under the new agreement, Sony and Yahoo! will deliver co-branded content and communications tools to consumers in several ways: Sony and Yahoo! will develop Sony on My Yahoo!, a co-branded Web site personalized for enthusiasts of Sony products and services; Sony on My Yahoo! will become the default start page for Sony Style Connect, Sony's recently launched Internet access service; and Sony's Vaio computers will be preloaded with software that will enable consumers to quickly and conveniently register for personalized Sony and Yahoo! content and services, including Sony on My Yahoo!, Sony on Yahoo! Companion and Sony on Yahoo! Messenger.

Additionally, SonyStyle.com, the Sony Electronics e-commerce platform that offers nearly all of Sony's consumer audio/video and PC products, will be featuredprominently in Yahoo! Shopping, the Web's No. 1 portal shopping destination according to the May 2001Nielsen//NetRatings. SonyStyle.com will receive premier placement on the Yahoo! Shopping home page as well as throughout various category pages.

Yahoo! will also provide enterprise advisory services to Sony by consulting on the development of the Sony U.S. Group Portal, a unified gateway to the world of Sony online. The Sony U.S. GroupPortal will be a significant step toward an interconnected Web community using Sony devices. It willenable users to explore Sony content, products and services such as Screenblast, SonyStyle.com, Sony online games and ImageStation.comSM. Yahoo's! advisory services to Sony on the development of the Sony U.S. Group Portal will leverage Yahoo's! expertise in building customized portals.

Yahoo! and Sony also intend to develop comprehensive online marketing programs which will be integrated across Yahoo!'s global network on behalf of several Sony Pictures Entertainment motion pictures including Ali, from director Michael Mann and starring WillSmith; The Panic Room, starring Jodie Foster; and Deeds, starring Adam Sandler.

"Yahoo!'s unrivaled expertise in Internet communications, customer relationship management, platform scalability and personalization will be instrumental in helping Sony quickly develop a world-class site and seamless customer experience," said Nobuyuki Idei, chairman and c.e.o., Sony Corporation.

"This agreement represents a significant commitment of two industry leaders to collaborate on multiple levels and extend consumer value," said Terry Semel, chairman and c.e.o., Yahoo!."Sony's tremendous strength in electronics and entertainment coupled with Yahoo!'s brand strengthand 200 million users globally provide a formidable platform to deliver meaningful offerings that areexciting and entertaining to our audiences. We plan to continue to build on both companies' strengths and explore additional opportunities over time."

"Sony's agreement with Yahoo! will allow us to offer customers information specific to their interestsin Sony," said Howard Stringer, chairman and c.e.o., Sony Corporation of America. "It will alsogive us the ability to have more direct customer relationships across all Sony companies. Thisrelationship will serve as one of the models for Sony's expansion into digital media in the 21st Century."

"In just six years Yahoo! has become a leading global brand with the most engaged and loyal audience on the Web, representing a valuable currency to exchange for access to leading content ordistribution services,'' said Jeff Mallett, president and c.o.o., Yahoo!. "We arevery pleased to work with Sony to extend both our leading brands through relevant and personalizedconsumer offerings."

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