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Sony Wants In On Animation

9 May, 2002 By: Hive News

Sony Pictures Digital Entertainment, the digital production and online arm of Sony Pictures Entertainment, will launch a new CGI-animated feature film unit.“The future of the entertainment industry clearly includes a healthy and progressiveanimation business, and we are approaching our expansion into original all-CG featureanimation with the same level of commitment the studio exhibited by buildingImageworks into an industry leader,” said Sony Pictures Digital Entertainment president Yair Landau.

The studio hired Sandra Rabins and Penney Finkelman Cox to head the newly created unit. The two will report to Landau.

“Sandy and Penney are, quite simply, the most talented team in CG animation production. Their track record speaks for itself,” he said.

Rabins and Cox come off an eight-year stint at DreamWorks, where they headed its animation division from its birth in 1994 with The Prince of Egypt on to executive production credits on such hits as Antz and Shrek, winner of the first Academy Award for best animated film.

In establishing the feature animation unit, Rabins and Cox will work closely with SPDE's Imageworks division, which will add more CGI-animation capability to its visual effects business.

“There are so many wonderful stories ideally suited for this medium and only a handful of companies with the capability to make them,” Rabins said in a press release. “This is a wonderful base from which to build this unit. Talent now has a new outlet.”

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