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Sony To Bow 'Organic Light' TV

1 Oct, 2007 By: Erik Gruenwedel

Nearly a year after unveiling the prototype of an 11-inch organic light-emitting diode (OLED) TV at CES, Sony Corp. Oct. 1 reportedly said it would begin selling the 3mm thick display in Japan for about $1,700.

The Associated Press reported that the Japanese consumer electronics giant would produce about 2,000 units a month primarily for the Asian market.

Said to transmit superior images than liquid crystal display (LCD) and plasma displays and use 40% less energy, OLED TVs have only half the lifespan (30,000 hours) of an LCD.

The report suggested Sony's announcement had more to do with re-establishing the company's technological prowess than launching a new consumer product.

Katsumi Ihara, executive deputy president of Sony, said OLED TV wouldn't replace the ubiquitous LCD until it was available in bigger screen sizes at lower prices.

No information about a possible North American launch was available.

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