Sony Style Adds Features18 Sep, 2006 By: Jessica Wolf
Sony Corporation's high-end retail Sony Style stores have added new features for their technology-savvy consumer base.
The 36 retail locations all feature newly created “My Style” sections, where shoppers can choose from an array of designs and colors, as well as customization services such as engravings on select predicts.
Shoppers can have a new Sony VAIO laptop engraved with their name or a gift message, or choose different colored or pattern covers for the laptop.
The store also has an exclusive offering of Cyber-shot digital cameras, available in various colors only through the retail outlets or online at www.sony.com.
Web shoppers also can access personalization and customization features at www.sony.com/mystyle.