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Sony Promotes 2 Marketing Execs

15 Mar, 2006 By: John Latchem

L-R: Tracey Garvin and Jennifer Anderson.

Sony Pictures Home Entertainment (SPHE) has named Tracey Garvin to the newly created position of SVP of worldwide marketing, and Jennifer Anderson has been promoted to VP of marketing.

They will report to Lexine Wong, EVP of worldwide marketing for SPHE.

Garvin will be responsible for the oversight, development and production of special features content and menus for all worldwide SPHE releases on DVD, UMD and Blu-ray.

Prior to this promotion, Garvin was VP of marketing for SPHE. Before joining the company in 1990, Garvin held several entertainment positions at New World Entertainment and MCA Records.

“In an already cluttered home entertainment industry, developing special features and added-value content that will raise consumer and trade awareness and differentiate our products is critical,” Wong said. “Tracey knows our product, and has implemented some of the most successful marketing campaigns for our biggest studio releases, and, therefore, is the perfect fit for this new role.”

Anderson, previously executive director of marketing, will oversee the development and execution of strategic domestic marketing efforts, including advertising, promotion, scheduling and packaging, for Sony Pictures, Sony Pictures Classics, Screen Gems, Revolution, MGM and direct-to-video product.

Anderson worked in the marketing division of Warner Home Video before joining SPHE in 1999.

“Jennifer is a smart, creative executive who has been instrumental in the development of strategic marketing plans for some of our most prominent releases, including Spider-Man and Spider-Man 2, which have, subsequently, placed our product at the forefront of consumer awareness,” Wong said.

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