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Sony Pictures, Papa John's Team for 'Spider-Man 3' Promo

23 Oct, 2007 By: Billy Gil

Spider-Man 3

Papa John's Pizza and Sony Pictures Home Entertainment are partnering to offer a Super-Hero XL3 pizza from Papa John's in conjunction with the Oct. 30 DVD and Blu-ray Disc release of Sony's Spider-Man 3.

Beginning Oct. 22, the three-topping, extra-large 16-inch pizza (30% bigger than Papa John's large size) is available for $12.99. An order of the XL3 pizza comes in a box with images from Spider-Man 3, as well as a redeemable coupon for $3 off the Spider-Man 3 DVD.

Among the promotions for the pizza offer are a TV ad with Spider-Man 3 footage as well as limited-edition Spider-Man themed gift cards for Papa John's, available in $5 increments. The two companies also will collaborate for a DVD launch event Oct. 29 in New York City's Times Square, featuring Papa John's founder John Schnatter, Spider-Man 3 director Sam Raimi and a stuntman in Spider-Man garb performing acrobatic feats.

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