Sony Pictures, American Heart Association Partner for 'Angry Birds' Promotion16 Aug, 2016 By: Erik Gruenwedel
Sony Pictures Home Entertainment Aug. 16 announced a co-promotion with the American Heart Association for 'The Angry Birds Movie,' which is now available on DVD, Blu-ray, 4K Ultra HD Blu-ray and Digital HD.
Specifically, SPHE is assisting the AHA for the launch of the “Angry Birds, Happy Bodies” fitness initiative for children nationwide. The two entities are working with two-time Olympic (2008, 2012) swimmer Chloe Sutton, who served as ambassador of the initiative, making an appearance at the kick-off event in Los Angeles.
The national initiative launches with events from coast to coast, helping students kick off the new school year with healthy goals. Red, Chuck, Bomb and some of the green piggies are joined by AHA "jump teams," in which students will participate in jump rope challenges that can be a part of their daily fitness routines. The campaign will continue through the school year to support school physical education programs.
"We love that Red, Chuck and Bomb are helping kids keep their minds and bodies happy and healthy," Lexine Wong, senior EVP of worldwide marketing at SPHE, said in a statement. "With our release of The Angry Birds Movie timed around the global athletic events in Rio, it is the perfect time to encourage everyone to keep active."