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Sony Partners With DivX

14 Jan, 2008 By: Chris Tribbey

Sony Pictures Television has partnered with digital media company DivX Inc., opening up Sony titles to online download avenues in the DivX format.

“We are dedicated to finding legitimate outlets for our content and to that end are excited to be working with DivX to provide retailers with an expanded ecosystem for the digital distribution and playback of our digital media,” said Michael Arrieta, EVP digital distribution and mobile entertainment for Sony Pictures Television.

DivX is a digital media format that is different from DIVX, the failed Circuit City-developed home media rental system. DivX competes with the Windows Media Video (WMV) format and others.

“Consumers want the flexibility and choice to enjoy high-quality video content from a range of retailers across a variety of devices,” said DivX CEO Kevin Hell. “We are very pleased Sony Pictures Television recognizes the value of the DivX digital media solution and look forward to working together.”

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