Sony Lowers Cost of PS221 Apr, 2006 By: Jessica Wolf
Sony Computer Entertainment America is getting the last bit of mileage out of the PlayStation 2 before the Blu-ray Disc-enabled PS3 hits the market later this year.
Sony has dropped the price on PS2 to $129.99, effective immediately.
“While we continue to innovate and design groundbreaking new products, we remain dedicated to our long-term vision for the PlayStation 2 platform,” said Kaz Hirai, president and CEO of Sony Computer Entertainment America. “Now even more consumers, as well as casual gamers, can experience what the PlayStation 2 platform has to offer at a new value price.”
Sony plans to support the price cut with print and online advertising, as well as in-store merchandising support. Print advertising breaks April 27 in a variety of daily newspapers, including the Boston Globe, the Chicago Tribune, the Los Angeles Times and the New York Times.
Online advertising also starts April 27 on sites like AOL.
PS2 is still the market leader in the gaming-platform world, with 55.6% of the U.S. gaming market, more than twice that of any of its competing consoles. Sales of PS2 software account for 70% of the market, according to The NPD Group.