Sony Launches PDA-Based Game to Promote Revolution/Columbia Pictures' 'The One'4 Oct, 2001 By: Hive News
Sony Pictures Digital Entertainment said Thursdayit has launched an interactive PDA-based game to promote the Revolution Studios/Columbia Pictures The One.
The launch marks the first time that a studio has created a PDA-based gameon behalf of a major motion picture release.
"The thematic elements of The One fit perfectly with the idea of a PDA-based game," said Geoffrey Ammer, president of marketing for Sony Pictures Entertainment. "This is a great way to get the storyline of the movie out andpave the way for users to have an even more enhanced movie-going experience."
The film, starring Jet Li, Delroy Lindo, Carla Gugino and Jason Statham and directed by James Wong, is scheduled for release on Nov. 2.
"The introduction of this game demonstrates Sony's commitment to deliver to and connect with consumers through a variety of multimedia devices," saidTim Chambers, senior v.p. of Sony Pictures Digital Entertainment's Advanced Platforms Group. "We're ready to continue our innovation and success in this arena and further our commitment to meeting our customers anywhere, at anytime on multiple platforms."
The One game, designed by Media Revolution, simulates combat between twoplayers inspired by the Pa Kwa martial arts style used in the film. Players can fight computer-generated opponents or other users. In the spirit of the film, players grow more powerful with each victory over another player.
While game action is animated, the emphasis is on strategy and not arcade-style action. More powerful players enjoy an advantage against newer players in matches, but less powerful players can turn the tables by out-thinking their opponents. To simulate the seek-and-destroy feeling of the film, lessexperienced players are encouraged to find and challenge more experiencedplayers, and are rewarded for victories. While users can play the game indefinitely, their primary goal is to win 124 fights against other users, at which time they are declared The One.
Users will also be able to play the game at the film's official Web site, http://www.sony.com/theone.
In The One, parallel universes collide when a rogue agent assigned tomonitor these universes begins eliminating versions of himself in each alternate reality. Assuming more energy and power with each version hedestroys, he must finally confront the one man standing between himself and his ultimate goal to be The One.