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Sony Inks VOD Deal With In Demand

29 Aug, 2001 By: Hive News

Sony subsidiary Columbia TriStar International Television has granted a long-term video-on-demand license to cable PPV supplier In Demand.

The deal is a big boost for In Demand, which is jointly owned by four top cable TV companies, and for video on demand in general, which cable operators have been reluctant to deploy without the rights to hit movies, according to the Los Angeles Times.

Only one of the other six major Hollywood studios, Vivendi Universal, has reached a similar agreement with In Demand, which inked a long-term licensing deal in July.

This month, Sony announced that it would offer downloadable movies online as part of a joint venture with MGM, Paramount Pictures, Universal Studios and Warner Bros.

Columbia Tri-Star International Television said the company would make all its movies available on demand both through cable and via the Internet, provided it had the necessary rights.

In Demand said video-on-demand services could be available to as many as 1.5 million homes by the end of the year.

In Demand is owned by AT&T Broadband, AOL Time Warner Inc., Comcast Corp. and Cox Communications Inc.

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